Dallas Formula Racing is a team of students at the University of Texas at Dallas who compete in the Formula series competition of the Society of Automotive Engineers. DFR is composed of multiple different disciplines and majors all working together to design, manufacture, test, compete, and market a small, open-wheel, formula-style race car. Griffin served as the Marketing Lead for 3 years, which included graphic design, taking photos and videos, obtaining and retaining sponsors, and recruiting new members.